Cannes Lions 2026: Ad Alliance meets RTL Beach

Der RTL Beach der RTL AdAlliance an der Croisette ist ein Treffpunkt für die internationale Medien-, Marken- und Kreativbranche, an dem die zentralen Fragen rund um Vertrauen, Markenwachstum, Premium Video und die Zukunft europäischer Medien diskutiert werden. 

Ein besonderes Highlight auf unserer Bühne sind in diesem Jahr zwei HORIZONT Panels, die zentrale branchenpolitische Debatten aufgreifen und führende Stimmen aus Medien, Vermarktung und Werbung zusammenbringen:

Dienstag, 23. Juni 2026, 14.00 Uhr

moderiert von Katrin Ansorge u.a. mit Frank Vogel, CEO Ad Alliance

The European Advantage: Why Trust is becoming the most valuable Currency in the Video Market

With the approved RTL–Sky merger as a key example, this panel explores how European media companies could build a stronger alternative to Big Tech through scale, collaboration, premium content, and transparent data models. Can trust, quality, and new alliances become the foundation for a successful European model in advertising and streaming — and what would that mean for advertisers, agencies, and platform strategies?

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Mittwoch, 24. Juni 2026, 11.00 Uhr

moderiert von Catrin Bialek u.a. mit Lars-Eric Mann, CMO Ad Alliance

The Future of Brand Growth in a Fragmented, AI-driven Media Landscape

The media landscape has never been more complex – or harder to navigate. More channels, more content, more options. But also more questions: what really works? What can be compared? And what actually matters when everything is available? This panel brings together CMOs to rethink what drives brand growth today – and the role clarity, context, and quality might play.

Darüber hinaus erwarten Sie weitere Sessions und Gespräche rund um International Total Video, Content & Reach, Premium Video, Streaming, Trust, AI, Content Power und die Zukunft des europäischen Medienmarkts aus unserem Kosmos.

Dienstag, 23. Juni 2026, 10.30 Uhr

u.a. mit Michael Radelsberger, Chief Consumer Officer RTL Deutschland 

International Total Video Champions

Senior leaders from major networks come together to explore the evolving Total Video landscape. The discussion will also consider how global scale and local expertise can be better aligned to foster stronger collaboration across markets. 

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Dienstag, 23. Juni 2026, 11.15 Uhr

mit Michael Radelsberger, Chief Consumer Officer RTL Deutschland, moderiert von unserem CEO Frank Vogel

Content to reach the masses

In an increasingly competitive streaming landscape, content strategy has become the key driver of differentiation and audience loyalty. This panel explores how platforms balance global franchises, local storytelling, and live sports rights to build cultural relevance and long-term growth.

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Dienstag, 23. Juni 2026, 15.00 Uhr

u.a. mit unserem CEO Frank Vogel

Convergence: the marriage of digital and linear TV

smartclip and AdAlliance explore how traditional and digital ecosystems unite. Through real-life case, economic insights and market perspectives, the keynote unpacks opportunities, challenges, and the evolving, fragmented yet promising future of Total TV convergence for advertisers and broadcasters alike.

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Mittwoch, 24. Juni 2026, 11.30 Uhr

Inga Leschek, Chief Content Officer RTL Deutschland mit Alina Dalaslan, Oktagon MMA Athletin & Jorge Gonzalez, Dancer & TV-Juror

Content ist the final boss

Inga Leschek Chief Content Officer of RTL Deutschland is joined by Jorge Gonzalez, renowned TV juror and entertainer, and Alina Dalaslan, professional MMA fighter, to explore the enduring power of entertainment. From the unique appeal of live TV to its role within the broader Total Video ecosystem, the conversation highlights how standout content continues to capture mass audiences. It also considers what sets RTL apart, offering insight into how strong formats, talent, and storytelling drive both engagement and lasting cultural impact.