Mobile Just Video MCA 2:1
- Description
The Mobile Just Video MCA 2:1 is an AdSpecial that focuses entirely on video integration. It offers an attention-grabbing, interactive and fitting stage for videos in 16:9 format.
First, a 6:1 Mobile Content Ad (MCA) with a video poster is positioned on the center placement of the site. Once this MCA is pushed into the visible area, it expands (via pushdown) to a larger format until the slot size for a 16:9 video is reached. Tapping the video poster starts the video in the native player.
- File size
max. 4 MB
max. 30 seconds
- Visualization
- Delivery forms
Video file in MP4 or Video URL or VAST URL (without VPAID) and Click to Action (CTA) text in 25 characters
- Redirect/Tracking requirements
IAB TCF:
All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.
Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}More Information: here
- Default format
Video dimensions: 890 x 500 px (16:9)
optional: Poster image mobile / online: 16:9 (890 x 500 px) in image format JPG, GIF or PNG
- Motifs
The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.
- Lead time
3 working days
- Delivery
- AI labelling
Currently, we do not have any additional technical or formal requirements regarding the type of labelling to be used when advertising materials are submitted to us.
As a general rule, the client or the commissioning agency is responsible for the legal review and for ensuring compliance with any applicable labelling or transparency requirements for submitted advertising materials (see also Section A.7 of the Ad Alliance General Terms and Conditions).
- Downloads
- HTML5 Guidelinespdf - 286 KBTracking Guidelinespdf - 103 KB
- Last updated
- 21. Februar 2024