Mobile Interstitial
- Description
The mobile interstitial is a highly attention-grabbing ad format that is superimposed over the full screen for up to seven seconds when opening the page or when switching between sections.
- File size
200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.
- Visualization
- Delivery forms
JPEG or GIF (static or animated).
Redirect preferred as <iFrame>. When providing third-party advertising media, please ensure that it supports HTTPS. HTML5 is also possible following prior agreement.
- Redirect/Tracking requirements
IAB TCF:
All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.
Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}More Information: here
- Default format
320 x 480 px (640 x 960 px Retina resolution).
When using the Retina resolution in HTML5/Redirects, the output size always has to be 320 x 480 px.
- Motifs
The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.
- Lead time
3 working days
- Delivery
- Notes
The length of the animation must not exceed 7 seconds.
The close button is set by the marketer and therefore does not have to be included in the delivered creative.
- "Advertisement" label
"-w-" in one of the 4 corners
- Downloads
- HTML5 Guidelinespdf - 302 KBTracking Guidelinespdf - 103 KB
- Last updated
- 28. Juni 2022