Details

Mobile Interscroller Ad

Description

The Mobile Interscroller Ad lets the user look through a gap in the content to a screen-sized customer visual behind it. Due to a parallax effect and the feeling of transparency or optical depth, it has an attention-grabbing ad special character.
Unlike the mobile understitial, the interscroller ad can be seen across the entire screen.

File size

200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.

Delivery forms

HTML5, JavaScript-Redirect

Redirect/Tracking requirements

IAB TCF:

All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.

Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}

More Information: here

Default format

responsive with width: 100% and height: 100%

Motifs

The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.

Lead time

3 working days

Delivery

display-campaign@ad-alliance.de

Questions

displayspecs@adalliance.atlassian.net

Notes

For correct positioning on different devices, we recommend responsive ads.

In the case of non-responsive ads, the following sizes should be considered:
Portrait: 320 x 480 px (or 640 x 960 px Retina resolution).
Landscape: 480 x 320 px (or 960 x 640 px Retina resolution)

For redirects, the output size in Retina format must always be 320 x 480 px for Portrait and 480 x 320 px for Landscape.

Downloads

HTML5 Guidelines

pdf - 302 KB  

Tracking Guidelines

pdf - 103 KB  

Last updated

28. Juni 2022