Mobile Floor Ad
- Description
The Mobile Floor Ad remains sticky at the bottom of the screen for several seconds above the content. An arrow indicates that users can interact with the ad. Clicking on it opens a 300x600 pixel format. The ad can be minimized again using an arrow or closed completely using a close button.
- File size
200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.
- Delivery forms
HTML5, GIF/JPG, JavaScript-Redirect, PNG/JPG
- Redirect/Tracking requirements
IAB TCF:
All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.
Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}More Information: here (https://github.com/InteractiveAdvertisingBureau/GDPR-Transparency-and-Consent-Framework/blob/master/TCFv2/IAB%20Tech%20Lab%20-%20Consent%20string%20and%20vendor%20list%20formats%20v2.md#how-does-a-url-based-service-process-the-tc-string-when-it-cant-execute-javascript)
- Default format
300 x 600 pixels
- Motifs
The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.
- Lead time
3 working days
- Delivery
- Notes
Please only submit a static ad with a size of 300x600 pixels. The functionalities of the Mobile Floor Ad (arrow, expand, close button, close) are provided by Ad Alliance itself.
- Downloads
- HTML5 Guidelinespdf - 302 KBTracking Guidelinespdf - 103 KB
- Last updated
- 26. August 2025