Desktop Wallpaper
- Description
The Wallpaper has a large area and is an attention-grabbing advertising format. A Wallpaper ad is created by joining the advertising spaces of the Leaderboard and the Skyscraper together to create one advertising space.
- File size
200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.
- Visualization
- Delivery forms
- HTML5, GIF/JPG, JavaScript-Redirect, PNG/JPG
- Redirect/Tracking requirements
If you work with JavaScript Redirects from Flashtalking, Sizmek or Adform, you must use a special template which is certified with us for this ad. If uncertain, please ask your 3rd party provider.
IAB TCF:
All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.
Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}More Information: here
- Default format
Leaderboard: 728 x 90 px
Skyscraper: 160 x 600 pxSite specific sizes are available upon request.
- Motifs
The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.
- Lead time
3 working days
- Delivery
- Notes
The Skyscraper docks from the right onto the Leaderboard and is set as sticky ad. Please provide creatives with a skyscraper that can be delivered as standalone motif while scrolling.
Background coloring with a hexadecimal code is possible. This color must clearly stand out from the regular background coloring of the page.
- AI labelling
Currently, we do not have any additional technical or formal requirements regarding the type of labelling to be used when advertising materials are submitted to us.
As a general rule, the client or the commissioning agency is responsible for the legal review and for ensuring compliance with any applicable labelling or transparency requirements for submitted advertising materials (see also Section A.7 of the Ad Alliance General Terms and Conditions).
- Downloads
- HTML5 Guidelinespdf - 286 KBTracking Guidelinespdf - 103 KB
- Last updated
- 28. Juni 2022