Desktop Superbanner
- Description
Placed in the immediately visible area of the website, this advertising format offers plenty of space to creatively implement advertising content.
- File size
200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.
- Visualization
- Delivery forms
- HTML5, GIF/JPG, JavaScript-Redirect, PNG/JPG
- Redirect/Tracking requirements
IAB TCF:
All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.
Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}More Information: here
- Default format
728 x 90 px
Site specific sizes are available upon request.
- Lead time
3 working days
- Delivery
- AI labelling
Currently, we do not have any additional technical or formal requirements regarding the type of labelling to be used when advertising materials are submitted to us.
As a general rule, the client or the commissioning agency is responsible for the legal review and for ensuring compliance with any applicable labelling or transparency requirements for submitted advertising materials (see also Section A.7 of the Ad Alliance General Terms and Conditions).
- Downloads
- HTML5 Guidelinespdf - 286 KBTracking Guidelinespdf - 103 KB
- Last updated
- 28. Juni 2022