Desktop Ad Bundle
- Description
#downloadsThe Ad Bundle is a combination booking consisting of standard advertising formats Leaderboard, Skyscraper and MPU. The three advertising formats are utilised according to availability whereby the parallel delivery of several advertising formats in one ad position is largely impossible for technical reasons.
- File size
200 kB initially, max. 4 MB in second load (polite load)
More information about the various load stages can be found in our HTML5 Guidelines.
- Visualization
- Delivery forms
- HTML5, GIF/JPG, JavaScript-Redirect, PNG/JPG
- Redirect/Tracking requirements
IAB TCF:
All URL-based components of an advertising medium (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent=${GDPR_CONSENT_XXX} to process the TC string, where XXX is the numerical vendor ID according to the global vendor list of the IAB.
Example:
Pixeltracker without IAB macro of a vendor with ID 123:
http://vendor-a.com/key1=val1&key2=val2
This Pixeltracker incl. IAB macro:
http://vendor-a.com/key1=val1&key2=val2&gdpr_consent=${GDPR_CONSENT_123}More Information: here
- Default format
MPU: 300 x 250 px
Skyscraper: 160-200 x 600 px
Leaderboard: 728 x 90 px
- Motifs
The standard is 1 motif per booked placement. In the case of a motif split, a limit of max. 3 motifs per placement is to be taken into account, and 1 motif change per week in the case of physical delivery.
Ad Alliance reserves the right to approve each motif on a case-by-case basis. Ads that elicit too strong a reaction or too heavily impair the use of the websites may be rejected.
As of 5 items per campaign, a maximum of 1 motif/day/redirect per item is possible. That is why we recommend delivering several motifs behind one redirect.
- Lead time
3 working days
- Delivery
- Downloads
- HTML5 Guidelinespdf - 302 KBTracking Guidelinespdf - 103 KB
- Last updated
- 28. Juni 2022